On the one hand small and medium enterprises are different from large enterprises, in scale, complexity, spending, negotiation power as well as the depth and breadth of their human resources. On the other hand, SMEs are similar to large enterprises in terms of their requirements to manage cash flow, investments, projects, customer satisfactions, talent retention, business growth and returns to shareholders. It is commonly agreed that once a company reaches a certain size it has to rely on information technology to streamline its business processes, improve its customer satisfaction levels, and provide its management with the right information and tools they need in order to make informed decisions
At On-Track Arabia we believe that small and medium enterprises can reap great benefits from information technology by adopting the right strategies and making smart choices as well as tightly managing their budgets and projects. On-Track Arabia is uniquely positioned to help SMEs in the Middle East achieve the highest levels of return on their IT investments simply because unlike product vendors, we do not try to fit a customer to an existing product offering but rather focus on finding the right solution for specific set of customer needs.